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Campaign

One of us

Client CUPRA
Year 2023
Agency 14
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*Directors' cut
The Strongest of the Strange
To launch the new CUPRA Tavascan, we brought Charles Bukowski's 'The Strongest of the Strange' to life.

A tribute to those who dare to go beyond the ordinary, living in their own world where the best creations are born.

With its bold and unconventional spirit, this TVC became a key piece in our pitch for CUPRA's global account.
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THE TEAM:

Chief Creative Oficer: Jose María Roca de Viñals
Executive Creative Directors: Isa Espona | Sebas May
Creative | Copywriter: Mariona Ardèbol
Creative | Art Director: Christian Espinosa
Directors: Erick Morales | Miquel Diaz
Production Company: PRIMO