Campaign Social Media
Floating Terramar
The First Safety Car
on Water
on Water
What began as a bold internal proactive idea became a full-scale social content platform throughout 2024.
We turned a high-performance CUPRA into an unexpected aquatic icon, redefining what “safety car” can mean and sparking waves—literally—across social media.
We turned a high-performance CUPRA into an unexpected aquatic icon, redefining what “safety car” can mean and sparking waves—literally—across social media.
THE TEAM:
