LOADING
00
Project Header Image
Activation Campaign

Calles en Blanco

Client Fundació La Caixa
Year 2018
Agency Ogilvy
The Project
Can you imagine not being able to remember the name of the street you live? Forgetting common names is one of the first symptoms related to the Alzheimer’s disease and we wanted to make you feel it by yourself.
Video Cover Image
Single Image
Single Image
Single Image
Single Image
Single Image
Single Image
Single Image
THE TEAM

Executive Creative Director: Gabriel García de Oro
Creative Director: Jofre Banquells
Copywriter: Alfredo Sánchez
Art Direction: Sergi Mariné | Christian Espinosa
Account Manager: Raquel Ballester