3D Production Metaverse
CMC 2021
The Challenge
Although CUPRA is a digitally native brand, people are still the main focus of its strategy.
For that reason, the first event held at the eGarage was entirely dedicated to its employees.
Our challenge was to create a new learning experience to train 600 CUPRA Masters and help them to become the brand's top sales specialists.
For that reason, the first event held at the eGarage was entirely dedicated to its employees.
Our challenge was to create a new learning experience to train 600 CUPRA Masters and help them to become the brand's top sales specialists.
THE STORY
With the aim of preparing the CUPRA Masters, we organised the CUPRA Master Convention: a virtual meeting where more than 600 people from 35 countries gathered to receive advanced interactive training.
The event was held in the auditorium of the CUPRA garage and was divided into two main parts. First, there was a live presentation with strategic speeches and masterclasses by the board members. A unique experience that combined mixed reality talk with social interactions and integrated xr elements in the scene.
The second part was one of the most awaited moments: the CUPRA Master challenge. An interactive real - time contest, where six hundred CUPRA Masters competed to show their skills and knowledge about the brand.
The contestants competed against each other and had to pass different tests to qualify for the next phase and reach the great final. A one-on-one challenge that was pure spectacle.
The CUPRA Master convention was an unprecedented success, with over a thousand participants from 35 countries and a huge coverage in industry media.
The contestants competed against each other and had to pass different tests to qualify for the next phase and reach the great final. A one-on-one challenge that was pure spectacle.
The CUPRA Master convention was an unprecedented success, with over a thousand participants from 35 countries and a huge coverage in industry media.
THE TEAM:
