Advertising Art Direction Video/Animation
Hunt or Be Hunted
The Project
The Hunt or Be Hunted campaign we devised for Jägermeister is one of those professional odysseys. A project the difficulty of which was as high as its ambitions: doing animation with tattoos, using real ink and skin, and setting them in motion.
The idea is brilliant. And so is the result. Then, how come nobody had thought about it before (or, at least, not that we knew of)? Because the path that leads from the initial idea to the final result is not exactly easy. But it’s very beautiful indeed.
The idea is brilliant. And so is the result. Then, how come nobody had thought about it before (or, at least, not that we knew of)? Because the path that leads from the initial idea to the final result is not exactly easy. But it’s very beautiful indeed.
In the creation of Hunt or Be Hunted there were many people involved. Up to their necks in it! The responsibility of giving life to Jäger’s deer, then, was shared between many different persons.
THE TEAM
